On page SEO is an essential part of optimising a site for great results. When this is done properly and coupled with good site architecture and structure, you will see better rankings for less investment.

Unfortunately most Irish web designers are not aware of these simple factors. Get in touch and we will take a look at your site for free.

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Title Tag

The first, and some would say, the most important factor in good on page search engine optimization is getting the Title Tag correct.

The key is to include the main key phrase you are targeting but also trying to some associated keywords in there that will help you to rank for the ‘long tail’ or longer phrase searches.

SEO Friendly URLS

Another very important On Page factor is getting your keyword in the URL. I see many web design companies that use /services/ in the URL string when a geo location category would give an extra boost at no cost.

<H Tags> & Subheadings

Proper research is needed sectioning off an article into its relevant H tags and there should be a clear hierarchy so the search engines can understand which topic has subtopics. This of course, allows Google to understand the highly detailed article that covers a everything about the theme versus the poorly researched one.

Keyword Density

One thing that has taken awhile to get away from, when it comes to word density is keyword stuffing. Long gone are these days and now all content must be balanced using synonyms. At the very most I would go for about 4.5{2d70342ad76dffe5cd66b1879743c4f8cf8c5daf33b83a8f134b83758096b05f} but again this depends on the niche, the competition and balancing off page seo factors too.

Responsive Design & Modern On Page SEO

Nowadays more searches are made from mobile devices than desktop devices. With this trend increasing, Google has begun to punish sites that do not have a modern website that is mobile friendly. And the chances are that if your site isn’t mobile friendly, then it probably needs a little bit of updating anyway.

Outbound Links

Outbound links are great for solidifying the theme of your page and site. They are used by Google to further understand the topic of your page and to match it the searchers intent. As professionals who work with the search engines, we are always trying to appear as natural as possible and linking out in a natural way to useful resources for the reader is perfectly natural.

Internal Links

Links between pages on your site are essential to allow the user to navigate quickly from one page to another. But you should only link closely relevant topics. For a deeper look at the best ways to cross link your content, take a look at the siloing section.

Site Speed

A slow site can be very frustrating for users. Studies show that the longer a user must wait for content the more likely they will just click away. The major tech companies are acutely aware of this, which has led to Google’s implementation of AMP pages specifically for mobile devices.

So consider this when you are optimising your site. If a web page takes more than 3 seconds to load, 40{2d70342ad76dffe5cd66b1879743c4f8cf8c5daf33b83a8f134b83758096b05f} of users will abandon the site and look elsewhere. So this really can effect your bottom line.

Nginx Vs Apache

Using nginx as your webserver can greatly reduce load time and speedup your site. It may be technically more difficult to setup but there are numerous vendors out there offering nginx hosting at a very reasonable rate.

Lazy Load Images

Lazy loading is a technique that waits until a user scrolls to a part of a web page before loading the needed image. This simple trick can also greatly reduce page load time. 

LSI Keywords

All topics have related latent semantic indexing(lsi) keywords that appear in articles about certain topics. The search engines know this and wont rank a site without seeing these words in relevant clusters on the page.

Image Optimisation

The quickest way to effect site speed on most websites is by compressing the images. Time and again, I come across sites that didn’t go the extra mile and use the latest compression on their sites.

Using your keyword and lsi keywords in the filename and alt-text of the images offer further opportunity to tell the search spiders what your page is about.

Social Sharing

This is often over looked but still quite important. Clearly visible ways to share great content is needed to get great content shared. People will usually follow the path of least resistance and if there isn’t a simple way to share then they won’t go looking for it.

Time On Site

Time on site is another important metric used by Google to decide if a site is worthy of the first page.

If a user comes to your site and then quickly presses the back button or ‘bounces’ back to the search results page, then Google knows that your page wasn’t relevant to them.

If you need help getting your Dublin enterprise found, Get in touch and see what we can do.

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