Futureproof Backlinks

If you want to rank on page 1 and have no idea where to start, this post is for you.  It's a detailed look at the different types of links you need to rank on the search engines and how to get them.

And if you can't or don't want to?

Well that's my job so get in touch.

​For those with a short attention span, you can jump to the area you like below.

Outreach For Whitehat Futureproof Backlinks

Outreach is simply contacting webmasters and asking for a link. It's not as 'whitehat' as most SEO agenices would have you believe. Any request for a link is against Google's rules. But these are the types of links that you want.

Links from established and trusted sites in your niche. These are the links that will put you on page one and keep you there.

But here's the rub...

You need to have a product, service or piece of content amazing enough to get the link.

Most of you business owners are too busy running your businesses to sit down and put together something that shows your true level of expertise. 

You could pay a writer but it's difficult to find someone who knows your business as well as you do. Finding someone who can also write can be a challenge too. 

Now on top of this you have another problem...

You've got to build a list of sites that would be interested in linking to your masterpiece. Then you've got to contact them in a way that they'll respond. This is not so easy...

The Quick & Dirty How To​ For Outreach

Step 1 – Make a list of relevant sites in your niche.
Step 2 – Email them begging to guest post on their site with a link back to your site.
Step 3 – When the web-masters don’t answer, email again.
Step 4 – If you keep at it and produce content worth posting, you’ll get some links.
Step 5 – Rinse and repeat till your list is as exhausted as you.

The Good Stuff

  • Clean Powerful Links
  • Safe  Strategy

The Bad Stuff

  • Very Time Consuming
  • Professional Work Is Expensive

The Key Points When Considering Whitehat Outreach

This is a great long term strategy that will put you on top and keep you there.

But it's outside the budget of many businesses. ​

Renting & Buying Links

The big companies do it. Your competitors do it. You can do it too.

There are large number of sites that are essentially selling links.

Do these links work?

You betcha they work and they are a hell of a lot easier to get than with whitehat outreach. You can 'donate' to charities for links. You can pay for niche specific directories.

Or you can just contact the webmaster with a direct offer for a link. ​

The Quick & Dirty How To​ Buy Links

Step 1 – Make a huge list of relevant sites in your niche.
Step 2 – Send them all an email proposing to buy a link.
Step 3 – Without fail, you’ll have to haggle a bit for the link.
Step 4 – Send the cash/bribe/thank you and enjoy the boost in rankings.

The Good Stuff

  • Works Well
  • Works Fast

The Bad Stuff

  • Can Be Expensive
  • A Safe Strategy

Things To Keep In Mind When Considering Buying Links

If you go about this strategy, then remember that not all links are made the same. Sidebar links and Footer links have far less power than links within an article. And a link from the homepage in a body of text will give the best bang for buck.

Also avoid 'renting' links as these monthly costs can get out of hand quickly.​

Trading Links Locally

Trading links with other local businesses is a great strategy. And it;s easy to do too.

Think of all those other business owners that you met over the years. Al you have to do is leverage your connections in your community.

Reach out to friends and fellow business owners in your area and ask for a link.

You might have to write an article or give a reciprocal link but that might as well be a gimmie.​

The Quick & Dirty How To​ For Trading Links

Step 1 – Sit down and think of all your friends & family who have websites.
Step 2 – If you are in a local business association, add all those people to your list.
Step 3 – Reach out to them by phone, email or in person. Whatever works for you.
Step 4 – Be honest and ask for the link.
Step 5 – People are happy to help fellow business owners.
Step 6 – Be cheeky. Ask your competitors for a link. They will probably tell you where to go but who knows… they might not.

The Good Stuff

  • Very powerful for local business
  • Requires little effort

The Bad Stuff

  • Not easy for the shy
  • Reciprocal links are dangerous

Local Outreach & Link Trades

Local outreach is a great place to get started. And far easier than most people think. These links are great for local businesses. They are geo-relevant and help Google know that your business is important locally.

Private Blog Networks

A PBN is a network of sites that you own that you use for linking purposes.. WTF?

Yes. SEOs buy or build and maintain networks of real sites. This means creating content, building a network of social profiles. Keeping the content fresh and relevant to the network theme.

This is not an job you should take lightly. To do it well and fly under the Google 'radar' takes planning, a well managed team and some investment depending on your competition.

The key word in this is "Private". The "PBN" links that are bought on forums and in FaceBook groups are not private these are Public PBNS. But more on the dangers of these in a moment.

The Quick & Dirty How To​ For PBNs

PBNs have been all the rage for the last few years and Google is getting much better at finding and deindexing PBN links. There is a huge number of 'footprints' or commonalities that Google can use to uncover a poorly built PBN and I am not going to cover them here,

But to give you a rough idea of how a PBN is built, here are some basic steps.​

Step 1 – Sift through the tons of domains that drop daily to find one with good links.
Step 2 – Buy and register the domain.
Step 3 – Buy hosting and rebuild the site or buy new content.
Step 4 – Build social profiles and make the site look like a real site.
Step 5 – Avoid all possible footprints to hide the nature of the site.
Step 6 – Add a homepage link to your site.
Step 7 – Smile and enjoy higher rankings

The Good Stuff

  • Powerful Links Owned By You
  • Same Network Can Be Used For Different Sites

The Bad Stuff

  • Good Domains Are Expensive
  • Extreme Care Needed To Avoid Footprints

The Key Points To Remember For PBNs

If you want long term safe rankings, then a PBN is the way to go. They take time, money and quite a bit of expertise to build well. But you will rank and see the benefits in your increased business and revenue. Remember that a PBNs built well are futureproof backlinks

Public Blog Networks

A Public Blog Network is just as it's named. It's a network of of sites that you can buy links on.

Do they work?

Yes they do... BUT! And it's a big one.

These link networks are advertised publicly and it's only a matter of time before Google gets around to uncovering them. Public networks get hit every few years and the folks who bought links get penalised. ​

So it really depends on your site. Is your site a long term investment or looking for a short term quick win. It's up to you to judge the risk vs the reward.​

The Quick & Dirty How To​ For Public Blog Networks

Step 1 – Go to Blackhatworld.com or Trafficplanet.com
Step 2 – Find a vendor in the buy and sell section with a good reputation.
Step 3 – Make sure the advert was posted recently.
Step 4 – Check the reviews for any negative feedback.
Step 5 – Buy some links.
Step 6 – Enjoy the rankings boost.

The Good Stuff

  • Quick Strategy That Works
  • Reasonably Cheap

The Bad Stuff

  • Kind of Risky
  • Not Possible to Remove Links

Public Blog Networks & Considerations

These types of links are dangerous. Any link network that is traded publicly is bound to be taken down by Google at some stage.

They do work but the question is ... for how long?

Directory Listings

These are some of the first links I build. They are not powerful but for a local site, they add geographic relevancy. They help the Search Engines understand that a business is relevant in a particular area.

They are also an great to use to balance anchor text ratios.

There are a variety of different types of directories some are locally relevant others are niche relevant.

Be careful of outdated information floating around on the web. SEO changes fast. What worked in 2014 can hurt your rankings in 2016. 

Be warned though...

These links are not really worth paying for. Outside of some specialist directories that provide a link and provide a steady stream of traffic, Its not worth paying for directory links. You can use your budget elsewhere for greater benefit.

The Quick & Dirty How To​ Get More Directory Listings

Step 1 – Use Google to find relevant directory sites in your niche.
Step 2 – Find local business directories if you are a local business.
Step 3 – Add your site to the directory.
Step 4 – Add pictures and videos if possible
Step 5 – Add an address if you can.
Step 6 – Smile and enjoy higher rankings.

The Good Stuff

  • Important For Maps Rankings
  • Good Basic Links To Build

The Bad Stuff

  • Weak Links
  • Really Boring To Build

Directory Listings Key Points

These are not powerful links. They won't put you on page one and they won't make you coffee. They do provide niche or geo relevant links though. Which is very important for Google to understand what you business is about and where it is. These links are essential for local businesses to rank in Google Maps.

Some Directory Sites To Get You Started







Press Releases

A well written press release pushed through the correct channels can produce a large amount of links and pick up more natural links from sites and bloggers writing about it.

Whilst this type of strategy ​is great for social sites it is more difficult and takes a lot more creativity to make it work for small to medium sized enterprises. 

The Quick & Dirty How To​ Do A Press Release

Step 1 – Think outside the box for an angle that you can use as an excuse for your press release.
Step 2 – Write a killer press release and include a link to your company in the article or in the author biography.
Step 3 – Submit your masterpiece to a service like PRweb for syndication. The better your press release the more chance it will be syndicated to the bigger sites.
Step 4 – Create a Google Alert for your article to monitor which sites publish it.
Step 5 – Build more links to the stronger sites that syndicate your article.
Step 6 – Enjoy the increased traffic and a boost in your rankings.

The Good Stuff

  • Increased Exposure
  • Good For Link Diversity

The Bad Stuff

  • Not Easy For Local Business
  • Links Are Often No-Follow

Press Releases - Last Thoughts

Google hit press release sites a few years back and  SEOs lamented their death. But they never really died. They're just not as powerful as they used to be. PR links are great for diversifying your link profile, provide real traffic and increase your exposure. Don't ignore press releases.

Web 2.0 Sites

Web 2.0's have long been the staple of the SEO industry. They can be used in a variety of ways and if done right, they still work great and will give you a nice boost in the SERPs.

Despite being abused by spammers over the years a manually created web 2 property with decent quality content is a good link.

Whilst it does take time, it is worth the effort and should be in most link building campaigns. These links can also be powered up, but more on that later.

The Quick & Dirty How To​ Build Tier 1 Web 2.0 Sites

Step 1 – Open some accounts on the sites listed below.
Step 2 – Theme the site to your business or niche.
Step 3 – Make the site look real. Write a few articles. Add your logo.
Step 4 – Create a nice about page and make a contact page.
Step 5 – Write a long detailed article about something related to your area of business and link to your site.
Step 7 – Enjoy and boost to your rankings.

The Good Stuff

  • You Control The Links
  • Rank These On Page 1 For Domination

The Bad Stuff

  • Need To Build A 2 Tier To Make Them More Powerful
  • Time Consuming To Do Right

The Key Points For Web 2.0 Sites

These types of links have long been the staple of SEOs. They are contextual links that you control and you can power them up with additional tier 2 links. They do take time to build and make look real so be prepared to put in the time.

Some Web 2.0 Blog Sites To Get You Started







Image Sharing Sites

What are image sharing sites you ask? Flickr, Pinterest, Imgur and tens of others that you come across over the years. You can share an image and drop a link.

These are not the strongest links by any means. But they have their uses.

They are great for diversifying your anchor text ratio and for getting ready to drop your stronger links,​

The Quick & Dirty How To​ For Photo Sharing Sites

Step 1 – Get 6 or 7 original images related to your business.
Step 2 A – Head over to Geoimgr to geo tag your images with the location of your business.
Step 2 B – Alternatively use Google’s Picasa app to geo-tag your images.
Step 3 – Add your logo to the images if you like.
Step 4 – Create accounts on the sites below.
Step 5 – Upload your images and add keyword rich descriptions to the images.
Step 6 – Drop your link and add your Name, Address and Phone Number(NAP).
Step 7 – Enjoy and boost to your rankings.

The Good Stuff

  • Easy To Get
  • Good For Link Diversity

The Bad Stuff

  • This Is Tedious Work
  • Not Powerful Links

Things To Think About - Image Sharing

These type of link will not rank your site alone. But they are an important part of a healthy diverse link profile and can be done over time. Your competition is probably not getting these links so this is an easy win.

Some Image Sharing Sites To Get You Started















Infographic Sites

Now I know you've seen these images over the last few years. They are every where and people love them. They give you bite sized information and statistics in an eye catching way.

Just so we are on the same page, here's a quick example I had made a little while ago.​

futureproof backlinks

So how do we use infographics to build backlinks? Here's how.

The Quick & Dirty How To​

Step 1 – You probably know your business inside out and backwards. Make a list of 10 important facts or statistics. Step 2 – Head over to Pictochart or Venngage and whip up a infographic. Step 3 – Publish your infographic on your site and share it on all your social media profiles. Step 4 – Create accounts on the sites listed below. Step 5 – Submit your new masterpiece and add descriptions and links. Step 6 – Add your Name, Address and Phone Number(NAP)

The Good Stuff

  • Easy To Get
  • Good For Branding

The Bad Stuff

  • Difficult For Creatively Challenged Among Us

The Key Points

Like some other types of futureproof backlinks, these will not rank your site alone. But they will make a difference. Few local businesses bother with these type of links and once they are done they will be evergreen. You can also boost these Tier 1 links for branding purposes.

Some Infographic Sharing Sites To Get You Started







Video Sharing Sites

I love video links. Sites like YouTube, Vimeo and Vidler all provide a great link for a little bit of effort. If you do them right, Google loves them and you can often rank videos on page 1.

More spots on page 1 mean more visitors which of course means more ....


The Quick & Dirty On How To​ Get Video Backlinks

Step 1 – Create a video… You can use your phone and then head over to Animoto.
Step 2 – Use their templates to create a video.
Step 3 – Upload it to a site.
Step 4 – Add 300 words to your video as a description including what you do(keywords).
Step 5 – Drop your link.

The Good Stuff

  • Good Links From Good Domains
  • Easy To Get 🙂

The Bad Stuff

  • Takes A Little Effort To Put Together The Video

Video Sharing Considerations

Remember the one video can be uploaded to a lot of different sites. If you put a little effort into making a video worth sharing, then you can generate traffic and sales too. 

Some Video Sharing Sites To Get You Started







Social Signals

Social signals are mentions and links from social sharing sites like FaceBook, Twitter, Digg and Google+.

This is by no means complicated. But it is very important ​in 2016 and looks to be an increasingly important ranking factor as time passes.

The Quick & Dirty How To​ For Social Signals

Method 1 – Ask friends and family to share your posts on FB, G+ and Twitter.
Method 2 – Create amazing content and promote it on the Social Networks.
Method 3 – Buy some social signals from here.
Method 4 – Or buy some social signals from here.
Method 5 – Or these guys do a good job too.

The Good Stuff

  • Important in 2016
  • Brings Real Traffic When Done Right

The Bad Stuff

  • Nothing Bad To Say
  • Social Signals Can't Be Avoided in 2016

The Key Points

Social Signals are not just links and signals to the search engines that your content is popular. They are also reassuring signs of trust to your customers. Other people like your product or service so ... it must be good.

Sape Links

Sape or Sapient Network Solutions is a Russian based company listed on the Russian stock exchange that provide links on a variety of sites for purchase.

Now this may all sound very Mary Poppins but the reality is that the majority of sites on these networks are hacked by .... you guessed it.

Russian hackers.

These are powerful links and can make an immediate impact on your rankings.

But lets be honest. You don't want these links at your business site. If you have a lead gen site that you can afford to loose then these links are something to consider.

But you've been warned.​

The Quick & Dirty How To​ For Sape Links

Step 1 – Don’t do it.
Step 2 – Don’t do it.
Step 3 – Don’t do it.

The Good Stuff

  • SAPE links work
  • The Are Cheap

The Bad Stuff

  • Risky Business
  • Not A Long Term Strategy

Sape & Your Integrity

By using SAPE you are supporting criminals. These are not the type of criminals who kill babies but they are still criminals. If this is cool with you and you understand the risks, then go ahead. You will see a boost in rankings but be careful when selecting your links...

Link Spam

Link Spam used to work great a few years ago and essentially you are using tools to automate link building.​ But those days are gone. 

If you use automated tools to build links to your site, then you are asking for trouble. Google is a lot smarter about spam in 2016.

Automated tools do have their place in a link building strategy but you must be very careful. These tools should never be used directly at your site.

The Good Stuff

  • Low Cost
  • Can Power Up Your Tier 3 Links

The Bad Stuff

  • Can Get Your Site Deindexed
  • Not Future Proof

The Key Points

Links spam created by GSA SER, XRummer or any other automated tool have their place in the SEO world but they should only be used on Tiers 3 or 4. They can be very dangerous when pointed directly at your site. And for most business owners links spam is best avoided.

Getting Your Links Indexed

Backlinks are great... but they are worthless unless the Search Engines know about them.

For all your hard work to pay off, Google needs to know that there are all these great links pointing to your site.  

How do you do this?

There are a variety of ways​.

Quick & Dirty Tricks To​ Index Your Backlinks

Method 1 – Share the link on Google+
Method 2 – Share the link Twitter and build some backlinks to the Tweet
Method 3 – Use GSA SER to build Trackbacks, Referrers, Pingbacks and Indexer Links(Risky Now) .
Method 4 – Use the linked service to build tier 2 back links to your link.
Method 5 – Use this other linked service to build tier 2 back links to your link.
Method 6 – Go here and complete the form

The Key Points

Getting your backlinks indexed is really essential to page one rankings. If you are serious about managing your backlinks. There is a great program called Backlink Monitor by Inspydr Software that is a huge help.

So there you have it, this is the majority of the types of links you can build. If you have any questions on this get in touch.


About the Author

Foley has been helping businesses increase their revenue and boost their online presence for 4 years. He enjoys jogging, beer and tinkering with the web.