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In Dublin, being the owner of a local business in the year 2018 is very different from what it was like a decade ago. Back then everything was calm and peaceful, and the most important challenge in marketing was grabbing the attention of your market. This could easily be solved with a gigantic billboard, colorful print ads and posters, and catchy radio and television ads.
But, the game has changed. Now competitors are sprouting up everywhere and employing new marketing tactics that you might never have thought of.
The biggest challenge is not only getting the attention of your market but keeping them engaged too. If you are currently experiencing this problem, don’t fret because there is a foolproof solution to that. Just establish a very strong online presence.
In this digital age, most of the consumers are constantly browsing the internet. Several studies show that the average adult spends at least 20 hours on the internet per week.Hence, it is important that they come across your business in this cyberspace. If you don’t create a plan for making this possible, your competitors will and they will take your market share without hesitation.
There are many things that you should do to establish an online presence. In a nutshell, you should do local search engine optimization or SEO.
Local SEO helps your business rank higher in the search engine results page (SERP), specifically for searches that include geographic modifiers. In other words, when people use Google to look for “seafood restaurants in Dublin,” your seafood restaurant will appear near the top or at the top of the SERP.
Google, being a very intelligent search engine, considers a lot of factors when deciding which seafood restaurants to feature at the top. A recent study conducted by Local SEO Guide and the University of California listed these factors:
Simply put, most of your efforts in digital marketing should be targeted towards addressing these factors whether it be tweaking your on-page factors or improving site speed. Otherwise, you will be losing to the competition. There are so many things that you need to do to rank high in the SERP, and dealing with high-quality content with keywords and meta tags are just the tip of the iceberg.
We understand that this could be quite time-consuming and confusing for many of you. That’s why our team at Danang Digital is ready to help.
Simply put, SEO is Search Engine Optimisation which are techniques that increase your website’s visibility. Usually this is in search engines like Google and Bing but with advent of social media it also includes increased exposure via these social channels.
Organic results are the ‘natural’ results that the search engine serves up. Being on the first page for a search query guarantees traffic to your site at no cost to you. The search engine has decided that your page is valuable and relevant to the searchers intent. Paid or inorganic traffic usually refers to the links that advertisers pay for on the search results page. Paid traffic can be used to boost traffic and increase you online visibility immediately.
Meta descriptions give an overview of what a page is about. They appear in the search results just below the hyperlink. They are extremely important. A well written meta-description will compel a reader to click through to your website. This is sometimes called ‘selling the click’.
There are some benefits to having a keyword in your domain name but Google is now very good at punishing websites that ‘over-optmise’ their websites. If you have a keyword in your domain name you must be careful of the number of links coming to your site with that same keyword. Also you should be careful how many times this keyword appears on the site also.
There is no one size fits all. Different niches will have different ratios and different languages will also have different ideal keyword density percentages. But you can do some research to get a good idea. Take a look at the top ranking pages for your search term and run them through a keyword density checker like this one.
Internal links are the links on your site to other pages on your site. Inbound links are the links from other sites coming into your site. Outbound links are the links from your site going to other sites.
Like keyword density there is no magic number. As a rule of thumb you should have one or two internal links and at least one outbound link to a relevant page. Remember that your links should make sense and benefit the reader.
No you don’t need to know how to program but any technical skills you have will be a help.
This entirely depends on you and how you value your time and your aims. If the keyword is not competitive with a little advice you might be able to do it yourself. There are numerous online resources to help but you need to be aware. SEO changes very quickly and many online resources are out of date and will in fact hurt your rankings.
SEO changes on a monthly basis. It is a constant battle between website owners and search engines. Here’s a good overview of some of the more recent changes.
On Page SEO refers to all <a href=”http://www.danangdigital.net/seo-expert-dublin/”>SEO on your website</a>. This can include your website structure, URLs, the interlinking of the different pages and keyword density. Off-Page SEO refers mainly to the links coming to your site.
Results from SEO are beginning to take longer to show in the search results pages, particularly for new sites that Google does not see as ‘authoritative’ yet, This can be frustrating for business owners but a good SEO will know the factors to build this authority.