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The quickest and most affordable avenue to generate new leads is via pay-per-click advertising. By using a PPC to get new customers, you only pay when a user clicks on your advert.
Pay-per-click campaigns can be targeted towards users that already need your product or service and are actively looking for it. It's also possible to target users from a particular geographic area. This eliminates traffic from places outside your area and helps to save in costs.
A carefully constructed pay-per-click campaign can target customers who are already interested in your product or service or prospective customers in the early stages of the buying cycle. You can target individuals in a specific area and remove users interested in areas outside of your focus.
By carefully tracking conversions and optimizing your campaign as they run to improve ROI most businesses find a significant increase in revenue.
PPC advertising method of advertising that uses search engines and websites to serve your adverts across the web.
Paid advertising is usually located at the top and of the left of search engine results. PPC can provide immediate results whereas SEO takes time to see improvments.
Your ads will be served on the search engine results alongside the organic results and also on sites that are relevant to your campaign.
There are 2 large networks that are often used by local businesses. Google Adwords and Bing Ads
By using reporting software and conversion tracking you can easily measure the success of your campaigns.
A landing page is the the page that a prospective customer arrives on after clicking on your ad.
The Google Quality Score is a measure of how relevant your ad, landing page and keywords. The quality score effects the position of your ads and the ad cost.
Remarketing is sometimes called retargeting and is it a way to target customers with ads who previously visited your ads.
For both of the major networks, you can set up daily, monthly and campaign level limits. There is also no minimum budget.
PPC management can help you increase your ROI for your campaigns.