PAY PER CLICK ADVERTISING

The quickest and most affordable avenue to generate new leads is via pay-per-click advertising. By using a PPC to get new customers, you only pay when a user clicks on your advert.

Pay-per-click campaigns can be highly targeted towards viewers who are already looking for your service or product, or viewers in the early stages of the buying cycle. Users from specific geographic area(s) can also be targeted, eliminating traffic from areas that are not in your focal area. If your site is listed in the top rankings for any keyword or keyword phrase, the result will be almost immediate targeted traffic.

A carefully constructed pay-per-click campaign can target customers who are already interested in your product or service or prospective customers in the early stages of the buying cycle. You can target individuals in a specific area and remove users interested in areas outside of your focus.

By carefully tracking conversions and optimizing your campaign as they run to improve ROI most businesses find a significant increase in revenue.

Pay Per Click Advertising – Frequently Asked Questions
What is pay per click advertising?
PPC advertising method of advertising that uses search engines and websites to serve your adverts across the web.

What’s the difference between PPC and SEO?
Paid advertising is usually located at the top and of the left of search engine results. PPC can provide immediate results whereas SEO takes time to see improvments.

Where do my ads display?
Your ads will be served on the search engine results alongside the organic results and also on sites that are relevant to your campaign.

What are the large PPC networks?
There are 2 large networks that are often used by local businesses. Google Adwords and Bing Ads

How can I measure the results?
By using reporting software and conversion tracking you can easily measure the success of your campaigns.

What is a landing page?
A landing page is the the page that a prospective customer arrives on after clicking on your ad.

What is the Google Quality Score
The Google Quality Score is a measure of how relevant your ad, landing page and keywords. The quality score effects the position of your ads and the ad cost.

What is remarketing?
Remarketing is sometimes called retargeting and is it a way to target customers with ads who previously visited your ads.

Can I control my budget?
For both of the major networks, you can set up daily, monthly and campaign level limits. There is also no minimum budget.

Should I outsource PPC campaign management
PPC management can help you increase your ROI for your campaigns.