That you can use to improve conversions and raise sales.
Analytics software is an essential part of any sales orientated business. You need to know where your customers come from, what they are interested in and how to remove barriers to closing a sale. Google analytics gives you this information.
One of our first steps is to get tracking and analytics set-up for you, so we can measure your performance and advise on changes to increase leads.
Google Analytics has been around since 2005 and is one the most mature analytics platforms on the market. It’s been through several iterations and now has a streamlined and intuitive interface that is relatively pain free to accomplish your goals.
Due to Google’s business model, their analytics platform is provided at no fiscal cost and is easily one of the most powerful solutions for the small business owner.
If you have an SEO campaign on your website through blogs or other content marketing strategies, GA can help you identify which keywords are currently working to land clients to your website. Additionally, GA will also identify which other keywords you might want to use to build content on your webpage to get more visitors. The best part of all? The system is completely free.
If you are a small business owner that prefers targeted visitors, GA can help you find a way to make your keyword campaign more searchable to a local crowd. For example, if you are a landscaping company located in Dublin, then you might want to use the insights GA is giving you on how to get more visitors in Dublin. Another example would be looking for healthcare services in Ireland. If you have a company with the same name from another place, GA can help you maximize your SEO and web development to get visitors looking for healthcare in Ireland.
By using this tool provided by Google, you can also see which posts are popular with your visitors. In this way, you can create similar content inspired by your best-performing ones and eventually get more viewers in the long run. This is the way most popular bloggers and small businesses get traction for their website. This will also allow you to niche down your content to see which ones work or not. For example, if you own a small business that sells gifts, and people land on your page through your gift idea blogs, you may want to focus on creating more content about gift ideas. Not only will it increase your visitors, but it will also improve the sales in your business if you promote your own products.
If you are an Irish business considering advertising using Google, the analytics tool can also help in seeing how effective your ad campaigns are. As you decide to make a couple of campaigns such as placing an ad on the search engine, or in websites, you would see which ones are the most effective, and you can choose to either retain or remove some campaigns based on the results. This will not only save you money but will also produce more profitable effects for your small business.